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Best Hotels In Europe In 2025

April 9, 2025 by Laura Goodman No Comments
A woman reads while sat in a large hotel bed

Seaside hotels, spa resorts, boutique hotels in the world’s coolest cities – what are the best hotels in Europe to book right now? Some of them just sit head and shoulders above the rest, offering unforgettable experiences from the moment you walk through their grand doors. Our pick of Europe’s (and the UK’s) most magnificent luxury stays is here. We hope it inspires you to stop dreaming, and book that Luxury Gold journey to Italy, France, Ireland, Spain, Switzerland or Sweden.

Four Seasons Firenze, Florence

A true classic – there’s scarcely a list of luxury hotels the Four Seasons Firenze doesn’t appear on. The building itself is a restored 15th century palazzo and it sits surrounded by Florence’s largest private garden – flamboyant with fountains, statues, umbrella pines, yews and sweeping beeches. Some rooms have views of the Duomo and the interiors are opulence itself: dramatic bouquets, frescoes, bronze sculptures, mosaics, moldings – the full Italian Renaissance.

 

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Le Bristol, Paris

Another icon in the world of luxury hotels, Le Bristol has been offering a haven to luxury-loving artists since 1925. Among the people to have graced its sumptuously oversized suites: Coco Chanel, Pablo Picasso, Charlie Chaplin, Christian Lacroix. The rooms are full of light, as well as period furniture and antique mirrors. Close to the Champs-Élysées, Le Bristol’s courtyard is the ideal escape, with its serene white and green palette. And the restaurant – Epicure – has three Michelin stars.

 

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You may also enjoy reading: 10 Most Exciting Hotel Openings of 2025

Raffles London at the OWO, London

The Old War Office (OWO) on Whitehall is now (as of 2023) one of the best hotels in Europe – a super-sumptuous luxury stay imbibed with history and subterfuge (there’s a hidden bar in the underground interrogation rooms once used by MI5 agents, for instance). Over an eight-year renovation, the original floors and staircase were preserved – where Winston Churchill delivered his wartime announcements. The rooms are nothing short of spectacular.

 

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Passalacqua, Lake Como

This 18th century villa opened as a hotel in 2022 and has quickly emerged as one of the most idyllic luxury stays in the world. Surrounded by the impossible blues, greens and turquoises of Lake Como, the hotel is resplendent with Murano chandeliers, gilded mirrors, original frescoes and manicured gardens. The pool scene has to be one of the most glamorous in the world, with its pine green loungers and lily-petal parasols, against the lake backdrop.

 

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Adare Manor, Ireland

This neo-Gothic manor house sits within 840 acres of formal French gardens, parklands and the River Maigue and is quietly one of the best resorts in Europe. Activities on offer include falconry, fishing and archery, and the spa is world-class. The padel club is tucked in the woods, with a gym, sauna, steam room and enormous swimming pool alongside the courts. The interiors are all oak, leather, monumental stone-vaulted ceilings, chandeliers and red velvet. Adare’s got it all (including a chocolate shop). If you’re enamored with our Castles & Kingdoms journey, you’ll adore it here.

 

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For more breathtaking stays read: How You Can Stay in Europe’s Finest Private Castles

Gran Hotel Ingles, Madrid

This boutique hotel in the middle of Madrid’s Barrio de las Letras is tucked down a narrow street – soothing, but full of life. At its heart, the glamorous lobby is abundant with gold, bronze and velvet; it has a central bar surrounded by cocktail lounge space, designed as a gathering space, inspired by the Café Inglés of the 19th century, which attracted writers and artists. The rooms are white and grey with lots of straight lines and sharp angles.

 

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Borgo Santandrea, Amalfi

If Amalfi isn’t on your luxury hotels bucketlist, put the Borgo Santandrea on there right now, truly one of the best beach hotels in Europe. Built dramatically into the rockface (as only the Amalfi Coast knows how), looming directly over the glimmering sea, with a private beach club, suitably serene white and blue rooms and all the Negronis and fritto misto you could dream of, this address is simply special.

 

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Kalesma, Mykonos

Another of the most glorious beach hotels in Europe, Kalesma sits up a Mykonian hill, out of reach of the parties, surrounded by olive trees, bougainvillea and the scent of rosemary, basil and lavender. With only 25 suites and two villas, this luxury boutique hotel is arranged across gorgeous whitewashed buildings, inspired by Cycladic architecture, but with chic, modern interiors. The dining options – meze, pool bar, sunset lounge and private dining – make it difficult to leave.

 

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Experimental Chalet Verbier

Soul-reviving views of snow-capped peaks, tartiflette by Gregory Marchand, an epic hammam, cosy rooms with mountain terraces, and Winter Cup cocktails (Pimm’s, Fino sherry, lemon, cucumber, bitters) make this one of the best hotels in Europe. From outside, it looks like a regular luxury chalet, but the flashes of scarlet on the shutters let you know that what lurks within is far more stylish than all of the others, bar none.

 

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Bookmark for later: How to Spend 48 Hours in One of Norway’s Most Scenic Hotels

Hjortviken Country Club, Sweden

One of the hot new boutique hotels of the year, this unique escape just outside of Gothenburg is worth having on your list, particularly if you’re considering our Timeless Scandinavia journey, which starts in Copenhagen. Low-key glamor is the vibe – there’s cross-country skiing in winter, lake activity in summer, and plenty of lounging under coral, fringed parasols, plus a Swedish brasserie, some Cali-inspired tapas and an eighties New York City-style nightclub.

 

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Discover how magnificent stays bookend each day on every Luxury Gold journey.

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Europe, Luxury Journeys, Uncategorized

15 Best Places to Visit in Ireland

December 20, 2024 by Laura Goodman No Comments
View of rolling green landscape on the Ring of Kerry in Ireland

The tiny but mighty Emerald Isle packs a punch, particularly when it comes to natural beauty. When it comes to  the most beautiful places to visit in Ireland, where to even begin? Our 12-day guided journey across Ireland answers much of that question for you, particularly if you love jaw dropping landscapes and good food; it’s aptly named Ultimate Ireland.

We begin in Belfast, make a loop through Northern Ireland, stopping at Londonderry and Giant’s Causeway, then head south along the eastern coast, clockwise towards Galway. The sheer variety on offer is breathtaking – rugged cliffs and the crashing waves of the wild Atlantic, charming towns, rich culture, buzzy cities and the greenest greens. You can extend this journey into England and Scotland on Castles & Kingdoms, a three week journey. Below, we answer some of your most frequently asked questions, and take you through our favorite places to visit in Ireland.

Read next: Why Ireland’s Best Hotel is Made For a Holiday Season Escape

Fishing boats in a harbor with colorful buildings in the background

 

Ireland FAQs

 

Where to go for the first time in Ireland?

You’ll fly into Dublin and you won’t want to miss that. Most shorter itineraries will hop straight across the island to Galway, making time here and there for the key sights of the south: a glimpse of the staggering Cliffs of Moher, or a spin round the Ring of Kerry, perhaps a market tour in Cork.

Is 7 days in Ireland enough?

Seven days is barely enough time to see a region, let alone a whole country, and certainly a country as rich as this one. Our Ireland journey is twelve days long, but could easily be longer. It begins in Belfast and ends in Shannon so you could opt to extend at either side.

What three cities should I visit in Ireland?

Dublin, Galway and Belfast. You’ll find more on all three of these legendary cities below, along with 12 more of our favourite places to visit in Ireland.

Read next: The Roaming Boomers on Traveling to Ireland With Luxury Gold

 

The 15 Best Places to Visit in Ireland

 

Dublin

It’s one of the most vibrant cities in the world, and yet it makes for such a relaxed start to any vacation. There are walking tours, or you can pootle between bucketlist sights like the Guinness Storehouse and Trinity College (pausing to admire the stunning Long Room in the Old Library), taking breaks here and there for Irish breakfasts, Dublin Bay prawns and world-class cocktails, depending on the time of day (or maybe not).

Close up view of books and vaulted ceiling in a library in Dublin

 

Galway

A journey to Galway takes you to the heart of Ireland’s rich culture, vivid history and luscious greenery. On our luxury journeys you’ll visit the gently bustling city, with its tangled lanes and pastel shopfronts, but you’ll stay out in the enchanting countryside, in the lakeside Ashford Castle, the former home of the Guinness family.

 

Cliffs of Moher

In County Clare, these staggeringly tall sea cliffs are an invigorating sight, and not just because of the sea spray and wind whipping your face. The scene is like a masterpiece come to life – emeralds, teals and midnight blues abound. It’s the Atlantic Ocean as you were meant to see it.

Aerial view of the Cliffs of Moher

 

Blarney

The little unassuming village of Blarney is one of our favorite places to visit in Ireland – it’s home to the legendary castle and stone of the same name. Visitors flock here to kiss the Blarney stone in order to be granted the “gift of the gab” – the gab being, a certain eloquence, or skill at flattery or persuasion. We love showing our guests the magic of Blarney.

 

Giant’s Causeway

Northern Ireland’s World Heritage Site is like nothing you’ve ever seen – it’s an area formed of roughly 40,000 perfect columns of basalt, coming together in what looks like a rudimentary old Lego sea palace, with waves frothing around it, perhaps the sun setting on the horizon. It developed between 50 and 60 million years ago when lava oozed from fissures in the earth. On our journey, a wildlife ranger will show you round.

 

Ring of Kerry

The Ring of Kerry is a 179km circular route around the Iveragh Peninsula in County Kerry in South Western Ireland. From Killarney, it’s an easy scenic drive, with new, jaw-dropping views every few minutes, and various delicious villages along the way. It’s one of the most famous places to visit in Ireland, and rightly so.

Solitary old castle covered in green ivy

 

Killarney

Feel completely at one with Ireland in the sprawling Killarney National Park, where the order of the day is lakes, woodlands, waterfalls and landscapes a-go-go. It’s a magical place to explore, with Ross Castle and Muckross House being choice stops.

Read next: Everything That’s Included On a Luxury Gold Journey 

 

Dingle Peninsula

One of the highlights of the west coast’s Wild Atlantic Way, this is an ancient landscape of early grassy hills, craggy cliffs and villages with chapels and holy wells – it never fails to delight. The sandy beaches are some of the world’s most pristine, with the possibility of seal, dolphin, whale, and sea bird sightings just off the coast.

Aerial view of a stretch of coastline with blue water and sandy beach

 

Belfast

We begin our luxury journey in this spirited, sparkling city, so we can start as we mean to go on. It’s got it all: a thriving performing arts scene, cozy pubs, live music, museums (including the fantastic Titanic Belfast), fish suppers and the Ulster Fry (a breakfast that usually combines sausage, bacon, eggs, black pudding, white pudding, soda bread and potato farls).

 

Glendalough

A little spiritual well of serenity amid the lush greenery of the Wicklow Mountains, Glendalough is a valley carved by grinding glaciers during the last Ice Age. It’s home to one of the most important monastic sites in Ireland –  the monastery founded by St Kevin in the 6th century.

View across a placid lake, reflecting the dark slopes of the valley either side

 

Donegal

Lonely Planet calls County Donegal Ireland’s “wild child”; the landscapes look like they’re from the pages of a fantasy novel. See the Derryveagh mountain range, the Slieve League cliffs and golden eagles soaring over Lough Veagh. Donegal town is a perfect town in the thick of it, offering great craic.

 

Aran Islands

The three islands at the mouth of Galway Bay – Inishmore, Inishmaan and Inisheer – make up the Aran Islands. A visit here is an immersive experience; locals speak Irish (as well as English) and there is an unusually high number of ruins and significant sacred sights, including Dun Aonghasa, a fort whose structures are thought to date from the Bronze and Iron Ages.

Solitary white farm house in a lush green landscape against blue sky

 

Cork

Ireland’s second largest city is delicious. At the English Market, you’ll find the very best of County Cork’s butter, creamy cheeses made in West Cork, and much more besides. After a dazzling market lunch, you’ll head out to see Cork City Gaol, a castle-like building which once housed 19th century prisoners and is now a museum, and beautiful Fitzgerald Park.

 

The Skellig Islands

These two uninhabited steep, rocky islets off the Iveragh Peninsula in County Kerry are now most famous as Luke Skywalker’s island sanctuary on the planet Ahch-To in the latest Star Wars trilogy. By regular humans, they’re best seen on a little looping boat tour, on which you might catch a glimpse of nesting puffins, gannets and guillemots (but no jedis).

Tall rugged island shot from the water level

 

Croagh Patrick

Nicknamed ‘the Reek’, Croagh Patrick is a holy mountain associated with St Patrick, and an important site of pilgrimage in County Mayo. Archaeologists found that there had been a stone chapel or oratory on the summit since the 5th century. On the last Sunday in July, thousands of pilgrims climb Croagh Patrick in honour of St Patrick, and masses are held at the top.

Read next: Ashford Castle: An Idyllic Country Escape

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Europe, Luxury Journeys

From A Festive Cruise To Parading Puddings, This Is How Ashford Castle Celebrates Christmas

September 24, 2024 by Leanne Williams No Comments

One of the most prestigious hotels in Europe, Ashford Castle offers unrivalled service, warm Irish hospitality and five-star luxury. An amazing stay at any time of year, an Ashford Castle Christmas goes above and beyond. Think Santa, giant trees, sumptuous cuisine and a festive cruise. Read on to see why Ashford Castle is one of the best hotels for Christmas and find out how they celebrate the holiday season.

Ashford Castle – An Iconic Stay

@ashfordcastle

The Ashford Castle hotel is situated in a spectacular 350-acre estate. Over 800 years old, the castle is a grand, historic structure of great national significance. The former home of the Guinness family, it has hosted countless notables over the years, including The Prince of Wales (who later became King George V) and President Ronald Reagan. Sumptuous rooms and suites combine with divine interiors brimming with antique furniture, fine fabrics and unique features.

Stay in luxury at Ashford Castle on: Ultimate Ireland & Castles & Kingdoms

A Time to Make Guests Feel Special

@ashfordcastle

“At Ashford Castle we’re an extended family for our guests and it is viewed as a home,” Catherine, Ashford Castle’s Rooms Division Manager tells us. “It is important that when guests arrive, either on Christmas Eve or before, they feel they are coming home, and that they know someone. Everybody at Ashford understands the importance of our guests coming for Christmas. They all go above and beyond and there is a lovely excitement in the house.”

“We reach out to guests in advance and keep in touch with them in the months leading up to their arrival. This way we build a relationship with them and learn about their preferences, which we try to incorporate into their stay in some discreet way.”

Of course, the most VIP festive guest to visit the castle is Santa. Arriving on Christmas Eve, he presents all of the guests with a gift.

You may also enjoy reading: Ashford Castle: A beloved icon magnificently restored

Christmas Trees, Grown on the Estate

@ashfordcastle

Taking pride of place in the magnificent Oak Hall is a 20-foot-high Christmas tree, which Catherine tells us proudly “is grown and matured on the estate.” A palatial space, the Oak Hall with its storied interior veneered in rich oak paneling and draped in deep scarlets, makes a magnificent setting for the tree.

Ashford Castle’s Head Gardener Martin keeps an eye out through the year for the best tree, so the hunt begins months ahead. The tree provides the perfect backdrop for the Christmas family photograph that all guests receive. Additional trees are also placed in the Staterooms and Suites.

For travel inspiration: Ireland destination guide

Festive Feasts and a Pudding Parade

@ashfordcastle

Decadent festive breakfasts, a flow of mulled wine, and quintessential afternoon tea pepper the festivities. On Christmas Eve a black-tie gala dinner provides a sumptuous feast. The centerpiece is, of course, the Christmas Day lunch. Dine on a thoughtfully chosen menu of traditional favorites. Or there are a wide range of alternatives to choose from.

The festive five-course menu includes decadent dishes such as beetroot-cured organic salmon with blinis and horseradish cream, spiced pumpkin and chestnut soup, and mulled wine sorbet. And of course, traditional roast turkey and ham, served with bread stuffing, goose-fat roast potato, turkey sausage roll, and rosemary gravy.

@ashfordcastle

Special wine-tasting sessions are offered over the festive days. Guests can also relax in the lounge and sip a signature Baileys Hot Chocolate, made with Valrhona chocolate.

A festive highlight is the Pudding Parade. “Christmas pudding is made here in the Castle,” Catherine says. “Our team of Chefs in full uniform parade the hot puddings into the restaurant, piped in by Benny the Piper. It’s quite a sight.”

Bookmark for later: Hives and honey: Meet Ashford Castle beekeeper Steve Watson Oughterard

Christmas Day Cruise on Lough Corrib

@ashfordcastle

“A highlight for guests on Christmas Day is a leisurely cruise on Lough Corrib, a truly beautiful setting,” shares Catherine. “We serve hot whiskeys and there is traditional music on board. Everyone gets into the festive spirit.”

The second largest freshwater lake in Ireland, the stunning Lough Corrib is around 35 miles in length and contains over 300 islands. It separates the fertile limestone plains of east Galway from the lake-strewn bogs and rugged mountains of Connemara in the west.

Music and Merriment

It wouldn’t be an Irish celebration without live music. And Ashford Castle has lined up some of the greats. This includes the legendary Irish singer Keith McDonald who will perform both with his Show Band and solo. One of Ireland’s leading male vocalists, expect a toe-tapping evening and a festive tune or two.

Discover a world of relaxation from an Ashford Castle expert: Skip The Jacuzzi and Brave the Ice Bath: Industry Insider Joanna Moran Reveals Her Top Spa Secrets

St Stephens Day Celebrations

@ashfordcastle

December 26th is known as St Stephen’s Day in Ireland, also called the Feast of Saint Stephen. On this day Ashford Castle invites guests to join them in the great outdoors.  The 350-acre castle estate boasts stunning parkland, woods and gardens. The magical setting on the edge of Lough Corrib with the Castle as the central feature is truly unique. The gardens combine a thoughtful balance of formal and informal areas, with a Walled Garden full of perennial borders, fruit and vegetables. The great woods are home to ancient trees, perfect to wander through at leisure and enjoy the wildlife.

Fly a Harris Hawk

Guests can try the ancient form of falconry, a fascination that has enthralled people for 5,000 years. Ashford Castle is home to the oldest established Falconry School in Ireland and flying hawks is an experience of a lifetime. You can also test your archery skills or even try your hand at sheep herding on the estate.

And to top off St Stephen’s Day, in the evening there is a visit from the Wren Boys offering a feast of traditional music. This celebration gives a nod to the age-old Irish Wren Boys custom that, in the past, saw people dress up and travel from door to door singing, dancing and playing traditional music.

Why is Ashford Castle Famous?

Green lawns and a grey gravel road sweep up to the majestic grey facade and turrets of Ashford Castle, with a bright blue sky filled with fluffy white clouds.

An icon of County Mayo since the 13th Century, Ashford Castle is now an exquisite 5-star hotel. Originally built in 1228 as a fortress, it has served as a noble residence for centuries. In 2013, the Tollman Family spent two years lovingly renovating the historic property, restoring it above and beyond its former glory. Today Ashford Castle is reconginsed as one of the best hotels in the world, and earning the accolade of Ireland’s only Forbes five-star rated hotel .

How Far is Ashford Castle From Dublin?

Ashford Castle is 240km (150 miles) from Dublin, roughly a three hour drive.

You can experience the delights and luxury of Ashford Castle for yourself on our Ultimate Ireland and Castles & Kingdoms limited-edition tours.

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