Southern France is synonymous with glamour, indulgence and sublime rural landscapes. Picturesque villages, vineyards, dazzling cities and azure coastlines form an elegant blend of cultural richness and natural beauty.

Lavish hotels, Michelin-starred dining and exclusive events all contribute to its status as a luxury haven. Here, Travel Concierge Helen shares her admiration for French culture and cuisine, along with her personal recommendations to make Ultimate Southern France even more exceptional.

Discover this on: Ultimate Southern France

Sophisticated and stylish

“What I’ve always loved about France is that it is just so sophisticated,” says Helen. “The French are very stylish.”

“As a culture they really take the time to learn how to prepare something. Take food for example. It takes years to become a chef, and there’s a real respect around acquiring and applying knowledge and producing something of really high quality. This can be seen in many areas, such as with wine, furniture and so on.”

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Luxury is time

“There’s a different approach to time in France, which I really I really appreciate,” she tells us, adding with a smile that it can also be sometimes frustrating.

 “For me, luxury is all about time. Obviously, it’s the quality of things, but it’s also the luxury of taking the time to enjoy things. Of being able to say we can sit and try the local specialty, be that a patisserie or an aperitif, and break from a world where we’re all so busy. And Ultimate Southern France offers just that.

“We have two nights in Monte Carlo, three days in Aix-en-Provence Two nights in Carcassonne and two in Bordeaux So, the pace of the tour is elegant. We’re not running from hotel to hotel, we have this chance to relax and go a little bit deeper.”

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The rural pleasure of southern France

“Often people’s first point of arrival in France would be Paris, the City of Light. Big and beautiful, it’s also big and busy,” says Helen. “The South of France is a haven of tranquility.

“Historically it’s a huge rural economy. So, inevitably, the pace of life is very different. Up until a few decades ago everything would have been based on the agricultural cycle. This routine is maybe not so much the case anymore, but farming and the vineyards are still an incredibly important part of the South of France.”

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I love this chateau on the French Riviera

Credit @villaephrussi on Instagram

The Côte d’Azur, also known as the French Riviera, stretches from Saint-Tropez to the Italian border, and encompasses iconic cities like Nice and Cannes. This glamorous Mediterranean coastline is renowned for its azure waters and golden beaches, dotted with palm-lined promenades, luxurious yachts, and chic boutiques.

“Elegant and enchanting, there is so much to love about the Côte d’Azur,” says Helen. “My highlight on Ultimate Southern France is the Rothschild Chateau in Nice. “It’s one of the places where everybody asks, ‘what is this about?’ It is so unusual.”

Built in 1905 by Beatrice de Rothschild, the opulent Villa and gardens of Ephrussi de Rothschild is home to over 5,000 art objects. Up on the hillside, it looks out over the Côte d’Azur.

“I think it’s this thing of going to a place you might not have gone to yourself, and it is stunning. It’s such a nice surprise because nobody has any expectations.”

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Exquisite dining, perfectly planned

Credit: @ lepressoirdargentgordonramsay on Instagram

With many exceptional dining experiences included on this tour, from a pastry making lesson with a professional chef to fine dining, you embark on a thrilling gastronomical journey. In addition to the included dining, there are countless options in the South of France to further indulge the taste buds.

“The Pressoir d’Argent, Gordon Ramsay’s restaurant is located in Le Grand Hotel Bordeaux and, if you love haute cuisine, then this is an exceptional experience,” says Helen. “Reservations do need to be made around a week in advance, so this is something I talk to guests about at the start of the tour.

“A key aspect of being a Travel Concierge is about being on the front foot all the time with guests. France is my neighborhood and I know all the ways to make this tour exceptional above and beyond the planned itinerary. So, I make sure to impart this knowledge to guests and tailor recommendations to their pleasures, to ensure they can make the most of these once-in-a-lifetime opportunities.

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My restaurant recommendations in Nice

Nice, the largest city on the French Riviera, is also one of the most charming. Located between the Mediterranean Sea and the famous Maritime Alps, the city offers a unique combination of urban convenience and natural beauty.

Guests on Ultimate Southern France have free time in Nice, to choose where they have lunch and dinner. With so many options, Helen is on hand to help you choose the perfect spot.

“If you really want to sit down and have a nice lunch in Nice, you’ve got the top top option, which is the Hotel Negresco,” Helen advises. “It’s restaurant Le Chantecler, with its 18th century décor, is incredibly decadent, indulgent and fun.

“And if you want something more casual then I’ll send you to the Old Town. In the lovely higgledy piggledy streets, with their gorgeous pink and peachy hues, I recommend you visit ‘Le Panier’.

“Around 100 years ago, a huge wave of Italian immigrants came from Bergamo into southern France and brought their delicious food with them. You must try the ‘socca’, it’s like a frittata but made from chickpea flour. Its great as an aperitif with a beer or glass of wine.”

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Personalize your day in Aix-en-Provence

An art installation at Chateau La Coste. Credit: KONICA MINOLTA DIGITAL CAMERA

On all Luxury Gold tours, at various points guests can personalize their day with a choice of two experiences. Each thoughtfully chosen with the Luxury Gold guest in mind, they offer contrasting ways to experience your destination.

“In charming Aix-en-Provence, we visit the remarkable Château La Coste, and here guests can choose between a wine tasting or an art walking tour,” Helen explains. “The Chateau La Coste is one of these surprising places where often no one has any expectations when we arrive, and it’s pretty phenomenal. There is a huge vineyard, a beautiful lake and a fascinating outdoor art gallery. Guests also have the opportunity to choose between experiences in Nice and Bordeaux.

“It’s all about personal preference, not just on where your interest lies, but also your rhythm at that point. Some guests may still be tired from their transatlantic flight for example or come from another European trip. So, I encourage people to work out what they need at that moment in time. Maybe it’s to sit down and sip fine wines, or whether you’d like to explore and learn. Indeed, on most occasions, guests can also choose to do both options, this is the beauty of our small group journeys.”

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Elevated souvenirs – a timeless piece of French history

Par Original téléversé par Christophe.moustier sur Wikipédia français. — Transféré de fr.wikipedia à Commons par Bloody-libu utilisant CommonsHelper., CC BY-SA 3.0,

“My advice for a fabulous souvenir would be ‘les boutis,’” Helen says. “You can find some of the best examples of these elegant textiles at the market we visit when in Lourmarin.

“In the 1700s there was a strong commerce connection between the southern French city of Marseille and India, which saw the arrival of amazing fabrics. The French found the prints so beautiful they decided to begin making their own. So, when you see Provençal material, like tablecloths, serviettes or bedspreads, it’s likely that that print came India 300 years ago and has become part of a kind of cannon of prints that haven’t really changed ever since.

“Aesthetically, they’re beautiful – a timeless classic. They don’t age and still look as good today as they did say 50 years ago.

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My pick of the exceptional hotels

Credit: @lamagdeleinemathiasdandine on Instagram

A hallmark of Luxury Gold tours are the exceptional five-star hotels. Each one hand selected, they not only bookend each day, but are often a destination in themselves. “Each hotel is stunning but different, which I love about Ultimate Southern France,” says Helen. “All reflect the sophistication and excellence of French hospitality, whilst offering a variety of decadent experiences.”

“The 18^th century La Magdeleine – Mathias Dandine, where we stay for three nights when visiting Aix-en-Provence is definitely a highlight,” says Helen. “An elegant Provençale country house, you’re at the foot of the Sainte-Baume Mountains and get a real taste of the spirit of living in Provence.

“Then in contrast in the heart of the city, Le Grand Hotel Bordeaux in terms of luxury is phenomenal. I love this hotel because it’s got a superb relaxation and wellbeing space with a lovely indoor pool and rooftop terrace. We spend two nights here at the end of the tour so you can really relax and make the most of the amenities, and it’s perfectly placed for easy sightseeing.”

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The beauty of a Luxury Gold tour

“With Luxury Gold, everything is personal,” explains Helen. “With an average of just 20 people on a tour, our small group journeys leave plenty of time for one-to-one attention from your Travel Concierge.

“We’re able to respond to the ideas, needs and desires of guests and also of the group. For example, with one group, in Aix-en-Provence, some wanted to come to the Chateau, and some wanted to rest back at the hotel for us to collect them later. This is the kind of thing we can do on Luxury Gold, we have that flexibility, which I love.”

To experience the sophistication for yourself, take a look at Ultimate Southern France, just one of our exquisite small group journeys.

As we step into 2024, it promises to be an extraordinary year for those seeking luxury travel experiences. Whether you’re dreaming of a romantic train journey or an overwater bungalow, seeking the thrill of a safari adventure or a yacht charter, or planning to turn it up a notch with a private island experience, these are the luxury travel experiences you need to book in 2024. 

Luxury train journeys

Photo credit: @rockymountaineer

Experience the romance of a bygone era with a luxury train journey in 2024. You could board the Venice Simplon-Orient-Express for a nostalgic voyage across Europe, see the South African bushveld aboard the iconic Rovos Rail, or traverse the majestic landscapes of the Canadian Rockies on the Rocky Mountaineer. From regal bedrooms and gourmet dining, to breathtaking scenery and private viewing decks, these journeys are an unforgettable way to explore the world’s most beautiful destinations. 

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After hours VIP experiences

For a true luxury experience, you’ve got to go behind the scenes, where few have gone before. Luxury Gold takes you there with our one-of-a-kind VIP experiences, where you get exclusive, after hours access to some of the world’s most iconic sites. You don’t need to wait in line or battle with the crowds. Simply step beyond the velvet ropes and have the space and time to explore places like the Tower of London, Castle Howard, Schönbrunn Palace, Luxor Temple and Doge’s Palace. You’ll also meet Local Experts in many of these places for a private tour as they share fascinating insights. 

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Yacht charters

Sailing through the world’s most stunning coastlines aboard a private yacht is a luxury travel trend that’s here to stay. Charter a superyacht in the Mediterranean, explore the Caribbean’s hidden coves, or cruise the Galapagos Islands in style. You’ll have the freedom to tailor your itinerary, enjoy water sports, and savor gourmet cuisine prepared by your onboard chef.

Exclusive culinary experiences

Photo credit: @lanticmoli

Gastronomy plays a significant role in luxury travel, and 2024 is no exception. With Luxury Gold, you could go from dining at Michelin-starred restaurants like L’Antic Molí in Spain to wine-tasting tours in the world’s most renowned vineyards like South Africa’s Cape Winelands, or opt for exclusive cooking classes with renowned chefs. Whether it’s a private sushi-making class in Tokyo or a cooking class and lunch in Tuscany, you’ll indulge your palate in the most exquisite flavors of the world. 

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Overwater bungalows

Overwater bungalows have long been synonymous with luxury travel. Picture yourself staying in a lavish overwater villa in Bora Bora, the Maldives, or Fiji, where you can step directly from your room into the warm, turquoise ocean. From glass floors and private pools, to direct access to vibrant coral reefs, overwater bungalows are a very special experience.

Safari adventures

Photo credit: @lionsandsgamereserve

If you’ve always wanted to go on a safari, 2024 is your year to experience it. You’ll find exclusive safari lodges and camps in destinations like Botswana, Tanzania, and Kenya, where you can witness the Big Five and other remarkable wildlife in their natural habitat. From private game drives and bush picnics, to infinity pools and dining under the stars, you can safari in style.

With Luxury Gold, you’ll visit some of the most extraordinary luxury safari lodges in the world, from Lion Sands Game Reserve or the Sabi Sabi Bush Lodge in South Africa to Nahargarh Ranthambhore in India. 

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Wellness retreats

In 2024, prioritize self-care and rejuvenation at the top wellness retreats in destinations like Bali, Thailand, and Costa Rica. Indulge in luxurious spa treatments, yoga sessions, meditation classes, and delicious dining to help you unwind and recharge.

Private island retreats

For ultimate seclusion and exclusivity, private island resorts are the epitome of luxury travel. Properties like Necker Island in the British Virgin Islands, North Island in the Seychelles, and Velaa Private Island in the Maldives offer an unparalleled level of privacy and personalized service. With pristine beaches, crystal-clear waters, and opulent villas with your own butler, chef, and private infinity pool, you don’t get more luxurious than this.

Rural Ireland may be most famous for its uninterrupted “Emerald Isle” greenery, but it’s even more of a pleasure to watch its leaves turn gold and amber. Among other forested spots, this spectrum of late autumn foliage is reflected most beautifully in Lough Corrib, the body of water at the foot of Ashford Castle, arguably Ireland’s best hotel and one of the most storied.  

This 800-year-old residence has a pleasing mix of outdoor living and cosy creature comforts that will suit your holiday mood as the season changes. This is a place where you can pull on a cashmere sweater for walks through the 350 acres of grounds, then dress up for dinner before a nightcap by the fireplace in the Prince of Wales Bar.  

While the hotel was recently named the fourth best in Europe (in the Conde Nast Traveller Reader’s Choice Awards, in the “Rest of Europe” category), it’s been a magnet for A-listers, leaders and trendsetters for more than a century: Oscar Wilde, King George V, John Lennon and Barbra Streisand have all stayed, whether in the building’s years as a private home or its subsequent life as a luxury hotel. Here’s how to enjoy this landmark hotel in the atmospheric holiday season months.  

Stay at Ashford Castle on: Ultimate Ireland and Castles and Kingdoms

Outdoor pursuits

Credit: @ashfordcastle on Instagram

As well as heart-pumping walks through the lakeside, woodland and hills around the castle, guests visiting in late autumn can take full advantage of the cooler days to get out and about. Ashford is home to the oldest established falconry school in Ireland, where you’ll get to grips with these beautiful, huge-clawed birds of prey. Try the Hawk Walk experience, where you’ll embark on an atmospheric forest stroll with your own avine companion, giving them room to explore before swooping back to your gloved hand.  

Clay shooting and archery are both quintessential countryside experiences to acquaint you with your surroundings, while a lakeside cruise or fishing trip will get you out on the smooth, rippling waters of Lough Corrib, where the bronzed treetops frame a tranquil view as you cast your rod from a hand-crafted 19ft traditional wooden clinker.  

Equestrian types can enjoy Ireland’s best hotel on horseback. Saddle up with instructors or guides for lessons and trail rides, trotting out to the spectacular paths around the Lough, neighbouring woodland and into the mountains of Connemara to see the rural beauty of the county the way Ashford’s 19th-century guests did. 

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Sublime seasonal cuisine

Credit: @ashfordcastle on Instagram

Ornate wood panelling, Waterford crystal chandeliers and period fireplaces characterise the dining and drinking haunts at Ashford Castle. But the chef’s vision for your meals is entirely modern: seasonal, local Irish produce is the priority in the George V dining room, where you can graze your way through tangy St Tola goat’s cheese from County Clare, lobster from Rossaveel, 60km away, and lamb loin from Kinvara, just the other side of Galway. The real highlight for many is the restaurant’s signature 28-day-aged Chateaubriand and braised cheek, which is carved for two from a vintage-style chef’s trolley in front of you.  

Autumnal fare in Ashford’s restaurants might include woodland girolle mushrooms, a spiced pumpkin soup or gourmet takes on root vegetables such as parsnip and carrot. Meanwhile, chilly October or November mornings cry out for a Full Irish breakfast before you set off to explore: think sausages from Andarl Farm, 40km north of where you sit, plus sizzling Irish bacon, black and white pudding, mushroom, tomato and eggs to order.  What better way to stay the day at Ireland’s best hotel?

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Warming spa sessions  

Credit: @ashfordcastle on Instagram

After a day out on the Lough, with the falconry team or simply driving through County Mayo’s autumn foliage, an hour or three at the hotel’s world-class spa beckons. There’s a reason why this pampering palace has been named Ireland’s Best Spa for eight consecutive years at the World Spa Awards: as well as lavish interiors featuring chandeliers, lashings of gold and a striking Tree of Life mural, it has palatial treatment rooms with big-windowed views of the countryside, plus a hammam and relaxation pool.   

Keen walkers and jet-lagged long haulers can ease tense muscles with an aromatic massage using Voya seaweed products, where therapists tap into a long Irish tradition of using the coastal flora for healing and soothing purposes. Meanwhile a nourishing Natura Bissé facial will plump out dry skin after encounters with wind and rain, and an Ashford hammam session employs Atlantic salt and seaweed soap for an invigorating, inimitably Irish take on the Arabic spa tradition.  

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Stay in Ireland’s best hotel and discover the magic of the Emerald Isle on Ultimate Ireland and Castles and Kingdoms