Stunning landscapes, incredible variety, endless culture. The USA is the ultimate year-round destination. If you’re looking for some travel inspiration then look no further than the soul of the south – Nashville, Tennessee, Memphis, Tennessee and New Orleans, Louisiana. A region with an incredible wealth of history, culture and nature, coupled with sensational cuisine and unbeatable music credentials, the Southern USA is the vacation of a lifetime.

In partnership with Visit the USA, we invite you discover the soul of the south and to travel with us on Southern Grace, a 9-day luxury journey from Nashville to New Orleans. To whet your appetite, we’ve picked out some of our favorite moments.

For travel inspiration: USA destination guide

Read more about our Southern Grace tour: High Notes: How Travel Concierge Ann Amplifies the Sounds of the South

Walk in the footsteps of legends in Nashville, Tennessee

A welcoming and vibrant destination for visitors, Nashville has long been at the heart of country music in America. ‘Music City’ as it is affectionally known, is also the birthplace of bluegrass, with a thriving rock and pop scene. A city packed with sensational eateries and exceptional hotels, your stay at the sophisticated Grand Hyatt on our Southern Grace small group journey places you in the center of luxury and the downtown action.

Nashville grew from a foundation based on music and, as the 1800s unfolded it became a national center for music publishing. Join us and discover the music like a VIP. At Studio B – Nashville’s oldest remaining record studio, take part in a private recording session under the guidance of a professional sound engineer. Let your inner songbird free and record a take-home tune just as legends Elvis Presley and Dolly Parton have done before you.

Later, at the Country Music Hall of Fame, as guests of Luxury Gold you’ll enjoy a private, behind-the-scenes look at the songwriting process with a local songwriter and singer. On your visit you’ll also see memorabilia from stars such as Jim Reeves and Roy Orbison, before topping the night off with a performance at the Grand Ole Opry.

You may also enjoy reading: For Your Ears Only: Experience the Privilege of Private Live Music

Discover U.S. history in Memphis, Tennessee

Home of ‘The King’, the blues and the birthplace of rock ‘n’ roll, Memphis is another musical pilgrimage hotspot. But over and above the music, this city holds an essential place in U.S. history, and its civil rights legacy lives on in many ways.

Nowhere is this history brought to life quite like the National Civil Rights Museum, a MAKE TRAVEL MATTER® Experience on Southern Grace. Immerse yourself on a guided tour through the interactive exhibits and poignant storytelling, the museum shares the story of key moments throughout the American Civil Rights Movement, from the history of enslaved people all the way through to the assassination of Martin Luther King Jr. in 1968.

Memphis, and indeed the whole of Southern USA, is also known for its delicious cuisine including cajun, creole and some of the finest BBQ. To experience traditional cooking at its most tasty, Luxury Gold guests get a backstage pass to Central BBQ – one of the city’s oldest and most iconic establishments. Sweep past the queues (which are usually around the block) for your VIP visit. Inside you will meet Clint Cantwell, a renowned grilling expert to learn how to make the most delicious pulled pork, brisket and ribs – a rare event usually only local insiders get to experience. Followed of course by a scrumptious meal.

Bookmark for later: How We’re Setting the Gold Standard for Sustainable Luxury Travel

Step back in time in Natchez, Mississippi

Stepping away from the hustle and bustle, Natchez is a charming retreat. The oldest city on the Mississippi and one of Southern USA’s hidden gems, more than 1,000 structures in Natchez are listed on the National Register of Historic Places. With properties dating to the late 1700s, the South’s unique architecture and history comes to life in Natchez’s antebellum homes.

Your stay in the Monmouth Historic Inn & Gardens, a National Historic Landmark built in 1818, gives you a timeless feel for the place. An early 19th-century antebellum mansion set in 26 acres of manicured gardens, world class service and historic surroundings combine for a decadent stay.

While in Natchez on Southern Grace, we invite you to personalize your day with a choice of two experiences. Either you can step back in time and take a private tour an 1850s Greek-Revival cottage, the beloved home of a local. Take your time to explore the interior and grounds and let your imagination run wild as you learn about its past. Alternatively you can choose to join a mixology class and learn all about famous Southern cocktails including the ‘Crown Julep’.

You may be interested to read: Our Favorite Classic Cocktails, and the Timeless Hotels To Try Them At

There’s nowhere quite like New Orleans, Louisiana

To cap off your Southern Grace tour the ‘Big Easy’ beckons. A city so steeped in history and culture and rich traditions there’s a tantalizing story around every corner. The Ritz Carlton is your majestic home for three nights and is a destination in itself. The building was built originally in 1908 and it became a luxury hotel in 2000 showcasing the best of American hospitality. Centrally located it means you are just a few steps from the area’s most popular attractions, including the famous Bourbon Street.

A city world renowned for its Mardi Gras celebrations, as part of your exploration of New Orleans we invite you to enjoy an all-access pass to the Mardi Gras World’s Blaine Kern Studios. This workshop has created sensational floats for Mardi Gras and other parades around the world since 1947. Learn how artists and architects build Mardi Gras floats from the ground up and view colorful costumes and props.

Read more about this extraordinary hotel: Why New Orleans’ Ritz Carlton Hotel is a cut above the rest

To enjoy the best of the USA with a luxurious visit to the sensational South, take a look at our Southern Gracesmall group journey.

The home of country music, jazz, blues and rock ‘n’ roll, the sounds of the south USA are instantly recognisable and conjure up fond memories. Combined with a rich historical narrative of riveting and poignant tales, this region makes for an unforgettable destination.

Here, Travel Concierge Ann shares with us her love and passion, both for the Southern states and her guests, along with her highlights of Southern Grace, a luxurious journey from Nashville to New Orleans.

“Southern hospitality and southern manners are real. Everyone is made to feel very welcome, and each location is incredibly unique and fascinating,” she tells us. “We stay in four different cities. Each has its own unique culture, identity, history, music, cuisine and vibe.”

The beauty of the southern states, elevated

So much more than a tour guide, Ann is your personal destination expert, tailoring your journey every step of the way. With 22 years of experience, and a deep knowledge of the Southern states, she tells us why the role of a Travel Concierge so special.

“I’m available 24/7, ready to offer advice, solve any problem or answer any questions. And, no matter what piques a guest’s interest, I use my expertise and experience to personalize their tour.”

With more one-on-one time with each guest, due to our small group journeys, your Luxury Gold Travel Concierge is able to get to know you intimately. “Whatever you’re interested in, maybe a particular type of museum, cuisine or activity, I’ll find something for you, tailoring your free time to match your needs.”

Discover this on: Southern Grace

America’s musical identity, made personal

“The states that we visit on Southern Grace all played a really big role in southern culture and the music that America listens to,” Ann explains of the sounds of the south. “What a treat to see the birthplaces of country music, rock ‘n roll, blues and jazz.

Exceptional and exclusive music of the south experiences feature throughout the tour, setting the rhythm and soundtrack of your journey.

“I’m very interested in music and its history,” she says. “Everywhere we go in the south, there’s certain genres that are popular and famous in that area. So, as we pass through, I will play that kind of music and talk about its relation to the history of the region.”

“I love setting contests for guests to guess music and lyrics. It’s very upbeat and provides a contrast to some of the darker history of this area, which we also examine in depth at points on this tour. I want guests to feel educated but entertained at the same time.”

For travel inspiration: USA destination guide

Your song recorded for all time at Nashville’s Studio B

“Our music experiences are top drawer, and a chance for our group to record a song at Studio B is a very exclusive experience,” says Ann. This famous studio is where Dolly Parton, Elvis, The Everly Brothers, Charlie Pride have all recorded, icons of the sounds of the south. “When you visit, you know you are standing where musical icons once stood. You’re standing on hallowed ground.

A CD is pressed for each guest as a treasured keepsake of their recording. “This is one of those special things that Luxury Gold does,” says Ann. “Hundreds of people that go through Studio B every day, but only exclusive groups are able to do their own recording. Realistically, we sound pretty bad,” she laughs, “but it is so much fun!”

Read more about icons of the sounds of the south: Brenda Lee: The pop icon who inspired some of the biggest names in music

Best seats in the house at the Grand Ole Opry

“A slice of music history, the Grand Ole Opry has been going strong for 102 years,” Ann tells us. And when you are there, you realize why. A live radio programme and a variety show, the quality is unmatched, and it remains a flagship sounds of the south venue.

“With Luxury Gold we have amazing seats and guests are mesmerized from the beginning,” she says. “The cool thing about the Grand Ole Opry is that they have modern country, old country, bluegrass and gospel. They might have some rock or a comedian mixed in. It’s an amazing variety show, and for many, the highlight of the tour.”

Pay homage to ‘The King’ at Graceland

“Going to Graceland is really a meaningful thing for people to do, almost a pilgrimage, even for those that were not fans of Elvis’ music,” Ann says. “It’s a very personal tour, going through his home, as it was in the 1970s. You get a glimpse into what life was like at home for such an iconic figure.

“We also visit the famous Sun studios in Memphis, known worldwide as ‘The Birthplace of Rock’n’roll’. It is the discovery location of musical legends and genres of the 50’s from B.B. King and Elvis Presley to Johnny Cash and Jerry Lee Lewis; from Blues and Gospel to Country and Rock’n’roll.”

You might be interested to read: Why a Luxury Gold Tour is Perfect for Families with Grown-up Children

Gastronomic delights, tailored for you

“The southern states are a foodies dream, and the cuisine varies a lot on this south USA tour,” Ann explains. “In Nashville, hot chicken is really famous, and you must try a real sweet confection called the Goo Goo Cluster. Once you get to Memphis, it’s all about BBQ – the sizzling sounds of the south. And then in New Orleans, it’s the famous jambalaya, gumbo and crawfish.”

A keen lover of gastronomy herself, Ann’s passion and knowledge enhances your dining experience every day. From carefully chosen restaurants and dining experiences, to expert suggestions in your free time, she’ll ensure your culinary journey is tailored, satisfying and explorative.

“In both Memphis and New Orleans, guests have free evenings. For these I have a hand-picked selection of great restaurants that they can easily walk to. Anything I recommend I have been to myself, so I know it is of the highest standards of food and service. I’ll have menus ready for you to sample and will make the reservations. I’m all about the details and will even walk you there if you want.”

Hear from another of our Travel Concierges: French connection: Travel Concierge Arsen on sophisticated Eastern Canada

VIP BBQ to fine dining

“One highlight culinary experience, in Memphis, is our backstage pass to one of the city’s oldest and most iconic BBQ establishments,” says Ann. “Central BBQ is so acclaimed, the line goes stretches out of the door. However, in true Luxury Gold style, we’re greeted and ushered straight into our own private dining room.”

“After a wonderful BBQ lunch, your grilling expert is waiting to meet you. You’ll leave understanding why BBQ is so important here and very different than it is in other parts of the United States.

“In contrast, when we dine at the sumptuous Monmouth plantation, we dress up to the nines. The stunning dining room makes you feel like you are stepping into the old South. There is such wonderful attention to detail in the preparation of food and how it is served.”

Chic cocktails to Personalize Your Day

“Cocktails are a big deal in the south, and Bourbon is of course a very southern alcohol,” Ann says. “Having an elegant drink before dinner, not just beer or wine, is very much part of the culture.”

To embrace this decadent slice of culture, while in Natchez you can learn from a master with a mixology class at Dunleith Historic Inn. Alternatively, you can choose to take a private tour of the grounds and interior of a stunning antebellum mansion. Just one example of the frequent opportunities on Southern Graceto personalize your day.

Here you have the choice between two experiences, both thoughtfully curated with the Luxury Gold guest in mind. “Each offers a different lens through which to explore your destination,” says Ann, “and offers a further opportunity to tailor your tour.”

You might enjoy: 9 essential cocktails to drink (and where to drink them) in New Orleans

An intimate look into history

Along with its musical history and exceptional cuisine, the American South has a deep and often dark history to tell. And on Southern Grace there are opportunities to explore these historical sounds of the south through intimate and moving experiences, guided both by Ann’s historical knowledge, and by Local Experts.

Prior to the American Civil War (11861 – 1865), the Southern states heavily relied on an agrarian economy built on large-scale plantation agriculture, primarily cotton. This reliance led to a massive demand for slave labor. Subsequently leading to the expansion of the transatlantic slave trade and the establishment of a brutal system of human bondage. As tensions escalated between the Southern slaveholding states and the Northern non-slaveholding states, the issue of slavery became a primary catalyst for the Civil War.

You might be interested to read: All Natural: Meet the Woman Safeguarding the Mississippi Delta

Frogmore plantation

“Covering 1800 acres Frogmore is a cotton plantation that dates back to the 19th Century. The family that now owns it are focused on educating people,” says Ann. “Not just how they raise cotton then compared to now, but also educating on what was life was like for slaves. The owner, Lynette Tanner, has edited a book all about slave life. Over 2000 former slaves were interviewed in the 1930s, and so she’s edited this book offering a personal and intimate insight into what life was actually like.”

“Frogmore is still a very successful cotton operation, and cotton is such an important crop. It kind of built the South and so learning more about it is very fitting when you are visiting the region.”

All bookended with magnificent stays

Exceptional days turn into decadent nights, with spectacular hotels providing an oasis of rest and elegance. From the national landmark Monmouth Inn in Natchez to the timeless sophistication of the Ritz Carlton in New Orleans, rest assured that your luxury experience continues 24/7. With our porterage your luggage will be in your room when you arrive, and your room keys ready and waiting.

“The Peabody Hotel in Memphis is outstanding,” says Ann. “Built in 1925, it’s on the National Register of Historic Places. You know you are someplace special when you step inside, it’s jaw-dropping. And you are sure to enjoy the ‘March of the Peabody Ducks’. This daily, whimsical event really delights our guests.”

“Elegant in every way, the Ritz Carlton in New Orleans is a magnificent hotel. A live jazz trio plays every evening in the bar. With three nights here, some people never want to leave. They have such a great time right here at the hotel!

“Monmouth Historic Inn in Natchez is an exquisite example of an antebellum mansion. Each room unique with period furnishings, you feel like you’ve stepped back into the 1800s when you arrive. Quiet, peaceful, tasteful, elegant. It’s a kind of respite from the big cities of Nashville, Memphis and New Orleans.”

Learn more about this magnificent hotel: Why New Orleans’ Ritz Carlton Hotel is a cut above the rest

To experience the sounds of the south for yourself on our luxurious south USA tour, take a look at our Southern Grace small group journey.

John Lennon called her “the greatest rock & roll voice of them all”. Dolly Parton said she’s “one of the greatest entertainers ever”. She’s inspired Elton John and Taylor Swift, the latter calling her “the singer who mastered the sound of heartbreak.” She toured with Jerry Lee Lewis and had the Beatles open for her. Her songs were favourites of Elvis and she influenced a generation of modern country music. As Rolling Stone puts it, Brenda Lee is a a “living link to the dawn of rock & roll”. 

Here we look at the success and influence of Brenda Lee, and share how you can meet the icon herself on Founders Collection departures of our Southern Grace tour.

Read more: Exclusive travel encounters: Founder’s Collection

Brenda Lee, global superstar

Brenda Lee may not be as well known as artists like Elvis and Johnny Cash, but she was as popular as any of them in her prime. She’s sold more than 100 million records globally throughout her career. In the 1960s alone, Lee achieved 47 US Hot 100 singles – more than any artist besides Elvis, the Beatles and Ray Charles. She was the first woman to be inducted into both the Rock and Roll and Country Music Halls of Fame. She’s also a member of the Rockabilly Hall of Fame and has won four Grammy awards, including the Grammy Lifetime Achievement Award. 

For travel inspiration: United States destination guide

@1950srockandroll

Generation-spanning musical influence

Lee captivated the world with her melodic voice, commanding stage presence, and endless stream of hits. Biographers Mary Bufwack and Robert Oermann said Lee is a “a prodigy so gifted that melody is as natural as breath.”

Her musical influence is far-reaching. In 2013, Kanywe West sampled Lee’s legendary “uh-huh honey” on “Sweet Nothin’s” for his hit “Bound 2”. During the 2009 Grammy Awards, Taylor Swift covered “I’m Sorry”, Lee’s first number-one single. Released in 1960, it catapulted 15-year-old Lee into global acclaim. Swift also called Lee her idol in an essay for the 2017 Woman Walk the Line. Earlier that year, Alison Krauss covered two of Lee’s songs in her 2017 album Windy City. 

And it’s just not Christmas until you hear Lee’s honeyed voice ringing out on her biggest hit “Rockin’ Around the Christmas Tree”. It’s not only one of Lee’s most popular songs, it’s one of the best-selling Christmas singles of all time. There’s a remarkable catalogue of beloved hits that came before it, from the toe-tapping “Jambalaya (On the Bayou)” to the country music ballad “Nobody Wins”.  

Read more: Musical heritage from the South

@wittel_colorizacao

Brenda Lee’s starpower through the decades

Lee may have been the superstar of the 1960s and 70s, but she hasn’t gone anywhere. She had multiple top ten hits and a top ten album in the 1980s, and recorded the “You’ll Never Know” duet with Willy DeVille in 1992. “Rockin’ Around the Christmas Tree” continued to chart on the Billboard Hot 100, reaching #37 in December 2017 and #2 in December 2019, with over 37.1 million streams.

Born in Atlanta, Georgia, Lee has lived in Nashville for the last 60 years. Known as the “unofficial mayor” of Nashville, Lee is a legend here and a stalwart of the music scene. The locals have plenty of stories about running into Lee at the grocery store or the Cheesecake Factory, or spotting her in the audience at a concert. She hosts events, gives speeches, and inducts fellow members Country Music Hall of Fame. Lee even performs a few times a year.

Read more: Where to see great live music in Nashville

@guyfgilchrist

How you can meet Brenda Lee

Despite her global fame as a pop star, rocker girl, and country music legend – and her black book of equally iconic friends – Lee remains true to her roots. She’s warm and welcoming, and you’ll get to hear her stories as part of an exclusive experience on our Founder’s Collection departures on our Southern Grace tour. During your time in Nashville, you’ll meet with the remarkable Brenda Lee. It’s a once-in-a-lifetime opportunity to stand in the presence of music royalty and hear Brenda’s fascinating stories first-hand. 

On the same trip, you’ll also meet harmonica legend Charlie McCoy, a Country Music Hall of Fame musician and Grammy-winning artist, who has collaborated with famous musicians like Elvis Presley, Bob Dylan and Loretta Lynn. Later, you’ll enjoy a rare recording session at Studio Be with a recording artist to learn the stories behind the hits. Top off your musical adventure in the Music City with a performance at the Grand Ole Opry. 

A dream for any music lover, this is a truly exceptional trip that is sure to inspire. 

For the opportunity to meet Brenda Lee for yourself, take a look at our Southern Grace luxury guided tour. To see more exclusive encounters that we have in store on our journeys, read about our Founder’s Collection. Spend time with the people who have shaped the history of the places you go. Meet European nobility, legendary locals and celebrated icons. Curated by our founder, the late Stanley Tollman, these are his friendships from across the globe brought to you through exclusive meet and greets.